✨ Mid-Year Social Media Checkup: Is Your Strategy Still Working?
The halfway point of the year is the perfect time to pause, reflect, and realign.
Social media moves fast — and if you haven’t checked in on your strategy since January, you might be missing opportunities to grow and connect.
Whether your engagement has stalled or your content feels stale, here’s your mid-year checkup to help you audit, adjust, and win Q3.
📊 Step 1: Audit Your Current Performance
Start by looking at your last 3–6 months of content. Ask:
Which posts performed the best?
Are your followers growing steadily — or stuck?
What platform is driving the most traffic or engagement?
📈 Tools like Instagram Insights, Meta Business Suite, or Metricool make it easy to spot trends and outliers.
📌 Step 2: Revisit Your KPIs
Are you tracking the right numbers? Look at:
Engagement rate per post
Click-through rate (CTR) on links
Audience growth (followers)
Leads or conversions from social
Reach vs. impressions
👉 Focus on metrics tied to business outcomes, not just likes.
🔄 Step 3: Evaluate Your Content Mix
Take a hard look at what you’re posting. Ask:
Are you using a healthy mix of video, carousels, and static posts?
Are your posts educational, promotional, and relatable?
Is your brand voice still coming through clearly?
🎯 Tip: If your audience has shifted, your content should too.
🔁 Step 4: Pivot for Q3
Based on your audit, it might be time to:
Double down on what’s working
Retire what’s not
Refresh your content pillars
Create a plug-and-play content calendar
⚡ A clear plan = less stress and more consistency.
💬 Step 5: Re-Engage with Intention
Posting is just part of the game. Reconnect with your audience by:
Replying to comments and DMs weekly
Running polls or Q&As
Starting a repeatable series (e.g. Monday Tips or Client Wins)
Small actions build big community.
🎯 Final Thoughts
A smart strategy isn’t “set it and forget it” — it’s built on insight and refinement.
Use this checkup to adjust now and go into Q3 with clarity and momentum.
✅ Need a Strategy Reset?
📣 Get 20% Off Your Mid-Year Marketing Audit (Through June 21)
Let 3pm Media review your social channels, uncover what’s working, and help you prep for a high-impact Q3.